East Midlands marketing and PR agency, V Formation, has announced the appointment of Senita Vohra-Copley in the newly established role of Business Development Manager.
With over 15 years’ expertise in professional services marketing, Senita began her career at audit, tax and consulting adviser RSM Tenon and Nottingham law firm Berryman (now Shakespeare Martineau), before progressing into business development roles at Mazars and, most recently, Breeze Corporate Finance, where she was responsible for providing full business support to ensure company productivity and efficiencies.
As Business Development Manager, Senita will support the agency’s ambitious growth plans across its core sectors on a regional and national basis.
Senita says: “Joining V Formation is an exciting opportunity to leverage my extensive experience in professional services marketing and business development. I look forward to spearheading our efforts in maintaining client relationships, generating leads, and staying ahead of emerging trends to drive growth and success for our clients.”
“V Formation isn’t like your typical marketing agency that provides off-the-shelf services and then leaves clients to get on with things,” Senita adds, “each member of the team is truly passionate about what they do and brings insight and advice that adds real value to the client experience.”
Sue Carr, Director at V Formation, says: “Having worked with Senita in a previous role many years ago, I could not be more thrilled to welcome her to the team. With her extensive background in professional services marketing and business development, Senita brings a wealth of experience that will undoubtedly strengthen our agency’s efforts in client relationships, lead generation, and strategic growth.”
Hilary Campton, Director at V Formation, adds: “At V Formation, we pride ourselves on delivering more than just standard marketing services; we offer strategic insights and personalised advice that truly adds value to our clients. Senita’s arrival reinforces our commitment to providing comprehensive support and expertise to our clients, and I’m confident she will play a pivotal role in our future growth.”
V Formation works with professional practices, family businesses, charities, and ambitious SMEs in the life sciences and high-tech sectors. It provides in-house marketing support, guidance on strategic direction and assistance with tactical marketing and PR.
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