Lil-Lets has won several awards at the Made for Mum Awards in March.
The leading innovator in feminine care products received three accolades in the following categories:
New Parent Skincare and Toiletries
- Maternity Intimate Wipes (Bronze)
Reusable absorbency & period product
- Maternity Maxi Pads (Gold)
- Maternity Pantyliners (Silver)
Additionally, the company has launched its latest product range designed to address the needs of individuals experiencing heavy periods.
Hayley Bauristhene, Marketing Lead, Lil-Lets UK, said: “In support of Endometriosis awareness month, we are taking a bold step forward in the fight against period stigma and exclusion, following in our tradition of giving our customers even more opportunity to choose what works for them.”
“According to the Better Health Channel, ‘heavy periods affect 25 per cent of menstruators globally’, with only a small percentage experiencing what is considered a ‘normal’ flow.’
“Despite the prevalence of heavy periods, the conversation surrounding this topic has been largely overlooked, leaving many individuals without the necessary support and products to manage their menstruation effectively.”
Lil-Lets recognises the urgent need for inclusivity and support for those with heavy periods, particularly considering the significant number of individuals currently experiencing perimenopause or menopause. With 13 million individuals in the UK alone navigating this life stage, the lack of conversation and support presents a product-market-fit opportunity.
Hayley added: “Our mission at Lil-Lets is to break the silence surrounding heavy periods and provide practical solutions that empower individuals to manage their menstruation with confidence.”
The new Lil-Lets Extra Protection range includes Maxi Pads, Ultra Pads, Pantyliners, and Non-Applicator Tampons, especially designed to address heavy bleeding. Whether caused by conditions such as endometriosis or perimenopause, these products offer unparalleled protection and comfort for those experiencing extremely heavy periods. Lil-Lets conducted consumer trials, with an overwhelming 91 percent of users recommending the Lil-Lets pad for managing heavy periods.
Furthermore, the company has partnered* with Endometriosis UK and The Menopause Charity to raise awareness of these often-overlooked conditions and provide support for those affected.
This article was provided by Medilink Midlands Member Lil-Lets.