Medilink Midlands

SEHTA - Breaking into the U.S Market: From access to Adoption Masterclass
2026-01-19 08:30 - 2026-01-20 18:00 (Europe/London) | Hill Dickinson, Broadgate Tower, 20 Primrose Street, London EC2A 2EW, Hill Dickinson, Broadgate Tower, 20 Primrose Street, London, London, EC2A 2EW, United Kingdom
Date: Monday 19th & Tuesday 20th January 2026
Time: 08:30 – 18:00 (GMT)
Venue: Hill Dickinson, Broadgate Tower, 20 Primrose Street, London EC2A 2EW
This 2-day programme is designed to give European healthcare innovators, from start-ups through to Series A and B companies, the best possible chance of entering and scaling in the U.S. market.
Its unique approach focuses on U.S. Healthcare Market Access and Reimbursement: how to navigate CMS, private payers, coding systems, and regulatory dynamics. Alongside these technical essentials, delegates will also explore two critical enablers of adoption:

Marketing and brand clarity: How to communicate value in a noisy U.S. market using purpose, positioning, and the EmotivData™ methodology.
Education and KOL engagement: How to design structured education and stakeholder programmes that drive confidence, trust, and adoption.

Together, these three strands provide participants with a comprehensive roadmap, from securing access to building adoption and sustainable growth.
Not a member of SEHTA? Register here for FREE basic membership
Please click here to complete our Expression of Interest
Ticket Prices
SEHTA/Medilink Members – £1,600 +VAT
Non-Members – £1,900 +VAT
Additional Delegates: £500 +VAT pp
To Secure Your Place:

IN-PERSON EVENT: Community - Driving Local Innovation to Meet Regional NHS Community
2026-01-29 10:00 - 13:00 | Arise Innovation Hub, Harlow Innovation Park, Maypole Boulevard, Harlow, Essex, CM17 9TX, United Kingdom
Tackling community health challenges through innovation.
Insight 2: Tackling community health challenges through innovation
Medilink Midlands are delighted to be collaborating with Arise Innovation Hubs and Innovate UK in a series of events for autumn and winter 2025/26. The second of these looks at an overarching theme in the NHS’s current 10-year plan, which aims to make the NHS fit for the future.
As we look to move from research to reality how are we going to enable more of us to be treated within the community, keeping our hospitals ready for those times when we really need them. In a recent paper by the Welcome Trust it becomes clear that we need to put research at the heart of health, we need to improve and equalise outcomes.
We will look at the barriers and opportunities for working with the community addressing the following questions:

How do we enable patchy patient engagement to become a network of proactive and involved citizens?
How do we enable research to be embedded into everyday care, with trustworthy data infrastructure and incentivised for all to engage?
How do we ensure adoption of innovations are widespread, allowing innovations to be scaled?

Agenda:
10.00 – 10.30: Arrival, networking and refreshments
10.30-10.35: Introduction and Welcome by Arise
10.35-10.50: Setting the scene I – what does a day in the life of a doctor look like in 10 years? How do remote monitoring technologies change the way the health service operates
Bruce Adams| Clinitouch part of Spirit Health Managing Director
10.50-11.05: Setting the scene II – How do we co-create the digital solutions and support tools for healthcare of the future
Dr Alice Byram| Royal Society of Medicine president of Digital Health and entrepreneur
11.05-11.10: Q&A
11.10-11.30: Coffee & networking break
11.30-11.45: Lightening pitches
Seacrest Care Services | Ebun Ojemuyiwa
Graphene Trace |Dr Scott Dean
11.45-11.55: Q&A
11.55- 12.20: Support available to innovators
-Supporting MedTech innovators working in healthcare
Nicola Wheeler-Thorn| AND Technology and Research Managing Director
-Introducing IUK Business Growth
Dr Lorraine Morley | IUK Business Growth, UK Lead of the European AgeTech Accelerator programme
–Introducing Connected Innovation
Scott Cogman | Connected Innovation hubs Director
12.20-13.00: Networking lunch
*Please ensure you register using an institutional or Business email account
*Please note that places are limited – if you cannot attend once registered for the event please email events@medilinkmidlands.com

Speakers

Event Chair: Dr Beverley Vaughan, Arise Innovation Hubs Director
Beverley is a scientist by training, having worked in academia, start-up and business sectors, including Cambridge University Teaching hospitals, Stevenage Bioscience Catalyst (SBC), Cell and Gene Therapy Catapult and University of Oxford. Currently, Director at Arise Innovation hubs, part of Anglia Ruskin University, small but beautifully formed and importantly close but not within the golden triangle powerhouses. Beverley has been building a pipeline and success stories in the local environment has involved using knowledge of other clusters and adaptation to a different ecosystem. Collaborating with our community to harness the skills and talent in ARU to support them, on a bespoke and case by case basis. Proud to have delivered programmes such as ABOVE and learnt how being small can make you nimble but success relies on powerful and strategic partnership.

Dr Scott Dean, Founder and CEO of Graphene Trace
Dr Scott Dean is the founder and CEO of Graphene Trace, a MedTech startup based at Arise Chelmsford. The team is developing Sensore: an advanced pressure ulcer prevention system designed for wheelchair users and the wider care sector. Sensore brings together smart fabric sensors, continuous real-time monitoring, and AI-driven risk alerts to provide a practical, preventative solution.
Sensore is now entering commercial pilots, progressing through Class I medical device certification, and is scheduled for launch in early 2027. Graphene Trace is currently raising a seed round to scale operations and bring Sensore to market. Further information is available at sensore.health

Dr Alice Byram, clinician, entrepreneur and President of the Digital Health Section at the Royal Society of Medicine
With a background in emergency and primary care, she brings frontline insight to the design and adoption of digital health solutions. Alice works at the intersection of clinical practice, technology and system change, advocating for tools that are safe, equitable and genuinely useful for patients and professionals. In this session, she sets the scene for how communities, clinicians, technologists and policymakers can co-create digital solutions and support tools that meet real NHS needs and shape the future of healthcare together.

Scott Cogman, Innovation Hubs Manager of Connected Innovation
Scott leads on the Innovation Hubs network within the Connected Innovation Programme, establishing strategic relationships between the hubs, research institutes and academia and facilitating key conversations around issues such as grow-on space, funding, investment and connecting partners with local innovation support.

Bruce Adams , Managing Director at Clinitouch,
a UK-based remote patient monitoring platform. With a background in global health and social technology, he is passionate about how digital health can transform lives worldwide. Clinitouch, part of Spirit Health, is dedicated to making healthcare more accessible, simple, and affordable for all. Bruce joined in 2021 to build on a decade of successful NHS deployments and to expand the platform’s impact internationally. Working closely with the Department for Business and Trade, he and the Clinitouch team have developed a growing global presence, now spanning 30+ partners in 15+ countries across five continents.

Ebun Ojemuyiwa, Founder & Healthtech Innovator of CheckUup,
Ebun Ojemuyiwa is the founder of CheckUup, a preventative mental-wellness platform that identifies early behavioural shifts to strengthen support networks before crisis. ​
With over 15 years’ experience leading governance, risk and transformation across major institutions including HSBC and JPMorgan, she blends data-driven strategy with human-centred innovation. ​
As a Director at Seacrest Care Services, Ebun works closely with vulnerable young people, giving her deep insight into gaps in early intervention and community support. She is committed to advancing trustworthy, preventative digital solutions that ease pressure on NHS services and improve equitable outcomes across communities.

Dr Lorraine Morley, UK Lead of the European AgeTech Accelerator programme
Before Dr Lorraine Morley joined St John’s Innovation Centre as an innovation and growth specialist she had spent ten years working in the area of technology for health ageing. As the UK lead of the European AgeTech Accelerator programme Lorraine worked with companies developing goods and services across the spectrum of ageing needs from falls-prevention, managing cognitive and physical decline, staying active, maintaining good nutrition and hydration to tracking vital signs at home with medical grade devices.
Supporting technically ambitious start-ups through all steps of the innovation journey from ideation to crafting a compelling value proposition to helping understand the best market entry points and business models, Lorraine also holds an international database of age tech innovations from around the world giving the clients she works for an unbeatable insight into the competitive landscape, emerging trends and market forces. Her abundance of experience in the area of age tech and healthy ageing has also created a broad network of contacts who can assist with clinical and field trials, expert advice and investment.

IN-PERSON EVENT: Doing Business with China
2026-02-05 16:00 - 19:00 | Mills & Reeve, Botanic House, 100 Hills Road, Cambridge, United Kingdom
Join us for an insightful and practical event designed for those in the Med-tech and Life Sciences sector looking to expand their operations into the world’s second-largest economy. This event will equip you with the essential knowledge, strategies, and cultural understanding needed to navigate the complexities of the Chinese market successfully.
During the event, delegates can expect to be provided with firsthand knowledge and insights through a series of focused presentations, an industry case study, and a lively panel discussion. The event will conclude with a dedicated networking session, allowing you to build valuable connections.

AGENDA
4pm Arrival & Registration
4:30pm Welcome Introduction
4:45pm Focused Presentations

Legal and IP issues
Understanding the Chinese Business Mind/ Culture – Lily Lin (Co-Founder and CEO of Excellence first Enterprise Consultancy)
Case Study

5:15pm Q&A Panel Discussion
6pm Networking
7pm Depart

Speakers

Lily Lin – Co-founder and CEO of Excellence First Enterprise Consultancy (EFEC)
A UK–China advisory firm established in 2006 to build strategic partnerships across business, innovation and culture. Her work includes contributing to cross-ecosystem initiatives such as the Lingang–Cambridge Network and partnering with Medilink Midlands to support organisations engaging with China. She is currently leading the rollout of two new EFEC initiatives launching in 2026 to mark the organisation’s 20th anniversary: the EFEC UK–China Life Sciences Innovation Hub, which identifies, pairs and facilitates collaboration between leaders of like-minded innovation ecosystems in both countries, and CognateUK, a talent pipeline platform developing globally minded professionals.

James Fry – Partner and Head of Life Sciences, Mills & Reeve
James leads our full-service life sciences practice, and advises on IP and IP licensing, strategic contracting and cross-border transactions. He has deep expertise in licensing and partnering, research collaborations, supply chains and the development and distribution of life sciences products, including medical devices and pharmaceuticals. James has notable experience working on deals involving life sciences companies in China, particularly in research collaborations and licensing, and has advised on a number of high profile in-licensing and out-licensing transactions involved Chinese biotechs and pharma companies. His clients include biotech and pharma companies, medical device companies, universities, medical research charities and government bodies.

IN-PERSON EVENT: Medilink Midlands Members Forum & Workshop
2026-02-10 10:00 - 13:00 | Shakespeare Martineau Solicitors, 35 Station Street, Nottingham, Nottinghamshire, NG2 3DQ, United Kingdom
Date: Tuesday 10th February 2026
Time: 10:00 – 13:00
Location: Shakespeare Martineau Solicitors, 35 Station Street, Nottingham, NG2 3DQ
Our Medilink Midlands Member Forums are all about connection, collaboration, and community. These events are designed to give our members the chance to come together with the Medilink Midlands team to share ideas, shape future activity, and help strengthen support for the wider medtech and life sciences sector.
We’ll be sharing important updates on upcoming Medilink Midlands events, as well as updates on our membership offering. You’ll get a first look at what’s ahead in our calendar and learn how we’re evolving our services to deliver even more value and tailored support to our members.
This session will also include a focused discussion on Employee Mental Health and Wellbeing—an increasingly vital topic in today’s workplace. We’ll explore best practices, share resources, and open the floor for discussion.
Agenda Highlights:

Tea, coffee, pastries & networking
Updates from Medilink Midlands
Member Q&A session
Employee Wellbeing & Mental Health Workshop

Agenda:
10:00am – Delegates Arrive / Registration (Tea, Coffee & Pastries)
10:20am – Introduction from Shakespeare Martineau
10:30am – Welcome from Medilink Midlands

Intro and overview of MM activity

Recap of membership benefits

10:45am – Upcoming Events update
10:55am – Q&A – Your chance to ask the Medilink Midlands Team
11:15am – Break (Tea, Coffee & Biscuits)
11:30am – Employee wellbeing & Mental Health Workshop
1:00pm – Finish
To secure your place, please contact events@medilinkmidlands.com
We hope you can join us for what promises to be an insightful and valuable session.

SAVE THE DATE IN-PERSON EVENT: Perspectives on Preventative Innovations in Healthcare
2026-03-24 10:00 - 13:00 | St Johns Innovation Centre, Cowley Road, Cambridge, CB4 0WS, United Kingdom
Agenda:
Insight 3: Perspectives on Preventative Innovations in Healthcare
Arise Innovation hubs are delighted to be collaborating with Medilink Midlands and Innovate UK in a series of events for autumn and winter 2025/26. The final of these looks at an overarching theme in the NHS’s current 10-year plan, around how prevention is better than cure.
The third of the pillars in the NHS 10-year plan is ‘from sickness to prevention’, with a focus on reaching patients earlier to prevent illness, where-ever possible. To achieve this, we need to look across key areas including health surveillance, genomic science, standardised data collection and thoughtful deployment of digital and AI technologies. Reshaping the ways we innovate to make every one of us proactive citizens.
Challenges we will address in this session include:
-What needs to change to improve the focus on prevention?
-How do we use health surveillance data to inform and accelerate new preventative health programmes?
-How do we move to a data-driven and personalised approach throughout our lives?
Further details to follow including agenda

In-Person Event: Business Awards 2026
2026-04-23 18:30 - 23:30 | Empire Banqueting & Conference Hall, 1 Foundry Lane,, Leicester, LE1 3WU, United Kingdom
Innovation, Collaboration, and Excellence Celebrated at Medilink Midlands Business Awards 2026
The region’s most innovative and impactful healthtech and life sciences companies will be recognised at the Medilink Midlands Business Awards 2026, taking place at the Empire Banqueting Hall, Leicester on Thursday April 23rd 2026.
Organised by Medilink Midlands, the awards aim to bring together industry leaders, clinicians, academics, and investors to celebrate organisations driving innovation, improving patient outcomes, and delivering economic growth.
Applications are now open including a new nomination method.
For further information on categories and sponsorship opportunities, please click here.
CLICK TO BOOK YOUR PLACES TO ATTEND

Ticket Prices:

Individual ticket (standard non-member rate) = £185 +VAT
Individual ticket with member discount = £150 +VAT
Table rate (standard fee based on 10 people) = £1,700 +VAT
Table rate (based on 10 people) with member discount = £1,400 +VAT

Tickets/Tables: Medilink Member discounts are available, to receive the code email: events@medilinkmidlands.com
