Date: Monday 19th & Tuesday 20th January 2026

Time: 08:30 – 18:00 (GMT)

Venue: Hill Dickinson, Broadgate Tower, 20 Primrose Street, London EC2A 2EW

This 2-day programme is designed to give European healthcare innovators, from start-ups through to Series A and B companies, the best possible chance of entering and scaling in the U.S. market.

Its unique approach focuses on U.S. Healthcare Market Access and Reimbursement: how to navigate CMS, private payers, coding systems, and regulatory dynamics. Alongside these technical essentials, delegates will also explore two critical enablers of adoption:

• Marketing and brand clarity: How to communicate value in a noisy U.S. market using purpose, positioning, and the EmotivData™ methodology.
• Education and KOL engagement: How to design structured education and stakeholder programmes that drive confidence, trust, and adoption.

Together, these three strands provide participants with a comprehensive roadmap, from securing access to building adoption and sustainable growth.

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Please click here to complete our Expression of Interest

Ticket Prices  

SEHTA/Medilink Members – £1,600 +VAT

Non-Members – £1,900 +VAT

Additional Delegates:  £500 +VAT pp

To Secure Your Place: